Why Your Realtor Needs to Be a Master Marketer

Susan Lombardo  |  June 26, 2023

Why Your Realtor Needs to Be a Master Marketer

The jobs of real estate agents and marketers may seem to differ in a lot of ways. And in fact, these titles do carry plenty of distinct responsibilities, and they often require a unique group of life skills to perfect. But the marketer and the realtor actually share a lot more in common than first meets the eye. What’s more, the modern real estate agent is taking over the responsibilities of marketing more and more every year, especially since the internet has taken over as the leading way to reach a bigger audience.

A good real estate agent needs to have a deep connection to their local market. They should be able to provide you with a bevy of insights into recent trends in the area. Not surprisingly, a master marketer will have the tools to do the very same things. That’s why you should ensure your realtor does double duty as a marketer, especially when it comes to Alpharetta real estate. Let’s discuss why that’s the case.

They’ll save you time and effort

Everyone agrees: the resources that home buyers and sellers use the most from day to day when working on a real estate deal is their time and energy. If you can take the chance to hand off some of the many responsibilities on your plate to someone else on your team, that’s all for the better. Your realtor can help you more in this case if they also work as a great marketer in addition to being an expert agent.

A realtor who doubles as a marketer will be able to expose you (or your listing) to many, many more interested parties than someone who can only do one of these jobs. If you have to take time out of your day to list, photograph, and write the description for your property without the input of your realtor, you could be missing out on dozens or hundreds of eyes.

Realtors and marketers will both be good at home staging

The home staging process is slowly gaining its place as one of the most important steps to do properly before your home goes on the market. In 2021, the National Association of Realtors released a report that home staging, done professionally, showed an increase of up to 15% in the asking price. And that’s only if the homeowner decided to invest as little as 1% of the sale price into staging.

Home staging is one element of selling a home that overlaps between the purviews of realtors and marketers. Think of all the time and funding you could save if the same individual on your team was able to bring their expertise to this part of the process. You’d have the input of two different kinds of real estate professionals working on your home staging at the same time. That’s a huge advantage to have, especially if you’re selling luxury real estate that’s competing with a host of other properties in your area that will undoubtedly be staged by the industry’s finest.

In-depth market insights

Any good realtor worth their salt will be able to provide you with all the market insights you need to approach a home purchase or sale with the maximum amount of data. They’ll help you price the house competitively depending on recent upticks or drops in property values in the neighborhood, for example. Marketers also need to keep their ears to the ground when it comes to understanding the day to day changes to the market. In particular, marketers will know right away when off-market listings become available. This is a special skill to have in the world of luxury real estate, where the majority of off-market listings occur.

A realtor with a strong background in marketing will have the skills to effectively double the amount of market analysis you have coming your way. You’ll have access to list-to-sold prices, the average sale price of comparable properties in the area, any planned new housing developments that may affect property values, and more. If it’s important to you that you’re furnished with as much information as possible about real estate in your neighborhood (and you should), your realtor should know how to work well as a marketer.

They’ll connect you with a wider network of professionals

In most cases, it’s beneficial to home buyers and sellers to have a large group of team members on their side when entering the market. A talented realtor-marketer will have access to the best professionals in your area.

In fact, they could know twice as many people who might save the day when it comes time to negotiate around offers or searching for a last-minute appraiser. Some of these people might include:
  • Painters, plumbers, and landscapers
  • House appraisers, contractors, and title companies
  • Repair people, inspectors, mold and gas specialists
  • Real estate attorneys and mortgage lenders

Help you reach a wider audience

There’s no better way to ensure that you shorten your time on market or find a new home in record time than to maximize your reach. This is the specialty of great marketers, and it may not be a skill that your garden variety realtor possesses. Expert marketers will be able to help you reach the widest group of interested buyers or sellers with a range of industry techniques like:
  • Exposing you and your listing on local TV and radio
  • Putting your luxury property on all the most effective social media channels
  • Printing ads and listings in print media, newspapers, and real estate periodicals
  • Sending out automated email fliers, newsletters, and blog posts

Recommended Reading: Susan Lombardo’s Complete Homebuying Guide For Alpharetta

Get in touch with a local real estate agent today

With that, we’ve come to the end of our guide. As you can see, any quality realtor in today’s luxury real estate market will have a good handle of marketing tools. Otherwise, they won’t be able to provide you with all the insights that are necessary to close on a great deal.

If you have any questions or comments about the topic or you’d like to learn more about Alpharetta real estate, reach out today! Contact your Alpharetta realtor, Susan Lombardo, for more information.

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